My ideal marketing plan maximizes my efforts and cuts my marketing time down to three hours a day x five days a week.
This fifteen hour a week plan can be adapted to work for authors and other online business owners.
Most creative people will find there is enough hours left in a well constructed working week to create new products.
I used to spend hours a day, for few results on Facebook. Many start there because it is easy. Then it becomes addictive. Eventually, I tired of liking cat photos only gaining interaction when I posted cute photos and if I posted or commented about and social issue, the sort of things that readers of my book would have been interested in. I got no engagement.
So, I tried Twitter. Now the problem that I discovered with Twitter was that although I gained plenty of engagement. I felt that you needed to post 24 hours a day to gain any impact. That required a social l media manager. I bought a service so that I could set up tweets in advance Now that was a an efficient and effective time saver that came at a cost. I feel that it was worth it.
Pinterest, I don't use at the moment. The promotion experts who succeed are extremely selective with the tools and strategies they use. You have to realise that you do not need to master every media.
If you have two hours a day to waster a social media, you will do better than one who only has two minutes to spend there. I've cut my two hours a day on Facebook to two minutes which is just to chock what my social media manager has placed there.
Here are some effective strategies you can try.
1/ Spend one hour per week creating sharable visual memes that link to your business add place these in a social media management program.
2/ Spend one hour per week on your email list.
email auto-responder list and create newsletters.
3/ Create a website and maintain in for one hour per week. Use in in relation to your social media posts to Twitter and Facebook and to create the newsletters for you email mailing-list. Share your planned promotions from your website blog. If you are as author, share your blog on your Author Central page.
4/ Create a great email landing page.
5/ Send traffic to your landing page. Make a compelling offer that readers can't refuse to get them to sign up.
6/ Pitch your free books to email marketing services like BookBub.
7/ Actively seek reviews for your product.
8/ Create GIVEAWAYS. These can be run through Rafflecopter and KingSumo.
9/ Connect these giveaway contacts to your email marketing list.
10/Spend an extra hour building your email marketing list.
11/ Promote those contests on sites like GiveawayPromote.
12/ create targeted Facebook adds for leads to your email list.
13/ Purge your inactive followers. Follow the 80/20 rule. Keep the 20% who bring an 80% operate and action from your emails.
14/ Engage inmulti-author promotions.
15/ Now you can experiment with more social media connections, such as Pinterest, or engage with fans on Facebook. The last hour in this three hours a day x five days a week marketing plan is for you to decide.
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